JosephJames

Founder, Creative Director & Growth Marketing Consultant — London & Athens

• Advises start-ups and growth-stage companies on go-to-market strategy, marketing infrastructure, partnerships and customer acquisition.
• Builds marketing functions from the ground up: CRM, demand generation, partnerships, events and community programmes, including SaaS marketing infrastructure and customer data strategy.
• Scoped, priced and pitched seven growth engagements across Greek food and hospitality, fitness, health-tech and US insurtech, including a market-launch partnerships proposal for Barry's Bootcamp Greece and a data workflow architecture for a US insurance comparison platform.
• Built a staged, priced digital growth proposal for an Athens gluten-free bakery, with click-and-collect, email and SMS, a weekly bread subscription and a working digital loyalty-card demo in the client's brand.
• Designed a low-friction loyalty programme for an Athens organic market (email-only sign-up, Apple and Google Wallet cards, no app) and a community-led growth strategy for an Athens coffee shop and venue.
• Embedded generative AI and automation (Claude, ChatGPT, Notion AI, Zapier, Make) into client marketing operations for content, research and campaign reporting.
• Drove 15% month-on-month growth for a retail client through an influencer marketing campaign.

Founder & Strategy Lead — Athens & London

• Founded a three-entity cultural start-up: a UK research body, a community network for Athens' international residents, and a cultural almanac app with a printed directory.
• Launched a bilingual, GDPR-compliant research survey with Zapier automation into Notion and Slack; responses from 17 nationalities, with 79% opting into the product waitlist.
• Turned findings into funder and product evidence, and built a multi-funder strategy across Creative Europe, British Council, AHRC, Arts Council England and Arts Council of Wales.
• Led a coordinated Instagram launch across three accounts with distinct brand voices, bilingual content and a referral sign-up flow.

Marketing Consultant & Global B2B Ad Lead — Remote: London, Seattle, New York

• Owned all US B2B marketing and demand initiatives for a fast-scaling platform serving 75M+ monthly user sessions, and ran its global affiliate partnerships programme.
• Secured $1.5M in B2B ad revenue within six months through direct partner acquisition and activation programmes.
• Built scalable campaign and activation frameworks for ad and affiliate partners, expanding into new international markets.
• Worked with the CEO and CMO on sales tactics, pricing and conversion, and aligned activations with commercial priorities.

Operations Director — Remote, non-profit

• Worked directly with the founder to launch and grow a men's mental health non-profit.
• Created scalable brand awareness campaigns to attract members and commercial partners, and ran community events.
• Secured sponsorship and partnership agreements across health, fitness and travel.

Marketing Consultant, Campaigns & Projects — London, Dallas, Japan

• Led global B2B content amplification across 40+ subsidiaries, localising campaigns for EMEA, APAC and DACH.
• Delivered 192M impressions and 18M engagements across LinkedIn, X and YouTube.
• Used engagement data to refine targeting and personalise messaging by region, leading hybrid international teams.

International Business Manager & Global Events Programme Manager — London

• Built and managed C-suite relationships across EMEA and APAC, including leaders at FTSE 100 and Fortune 500 companies.
• Developed strategic B2B pitches for global pharma and hospitality clients, and built content models and social performance reports.
• Managed the company-wide CRM supporting business development and global events.